Website
/ Website Design & Optimization
SCOPE
As part of the marketing team at Embroker, an innovative insurtech company, I maintained and developed the company’s website. This project was both exciting and challenging, and I was thrilled to take it on. Working alongside writers, testers, and product marketers, we made data-driven decisions to ensure the website was engaging, informative, and user-friendly. Our goal was to create a site that showcased Embroker’s unique offerings while providing visitors with valuable information and resources. This project required extensive planning and effort, including regular meetings to outline objectives and create mock-ups for design visualization. This comprehensive approach ensured that the website was not just visually appealing but also effectively communicated Embroker’s message.
Blogs
I helped design and build blog pages for embroker.com, focusing on clear layouts, strong typography, and easy-to-scan content.
Landing Pages
I designed and built landing pages for embroker.com, optimizing layout, messaging, and visuals to drive clarity and conversions.
Site Tuning
Improved site performance and usability through layout refinement, content adjustments, and iterative testing to ensure pages were clear, fast, and effective for users.
Search Ops
SEO and LLM optimization to improve discoverability, clarity, and search performance across content.
Illustration
Created custom illustrations and managed external contractors to ensure everything stayed on brand. Reviewed, refined, and guided illustration work to align with visual standards and project goals.
Infographics
Designed and produced infographics that translated complex information into clear, visual stories.
As a designer focused on user experience, user interface, print, and motion graphics, I harness cutting-edge tools and trends to craft innovative brand solutions. Discover how I bring creativity to life.
Get In Touch
Email: hello@shakeelnazir.com