Lium Video
/ Promo Video
SCOPE
As a contractor working with Launch Squad, I created a promotional video for LIUM, an AI company that analyzes complex data to help people understand and anticipate future trends, such as expected snowfall or earthquake activity in the coming years. Launch Squad developed the creative brief and script in collaboration with LIUM, and from there I took the lead on the visual execution. I began by building a detailed storyboard based on the approved script, mapping out how each scene and moment would build energy and translate into engaging visuals. From there, I produced an assembly cut for internal review, allowing the team to evaluate pacing and structure before moving into final production. After incorporating feedback, I completed the final polished version of the video. This process required close attention to both the technical accuracy of the data being presented and the storytelling elements needed to keep viewers engaged, ensuring the final product balanced clarity with visual appeal.
Phases of the Lium Video
Script Phase
The script was developed in partnership with Lium and Launch Squad, starting from an initial creative brief. It shaped the storyboard and later served as the foundation for recording the voiceover.
Storyboards
Storyboards were created using Photoshop and Illustrator, allowing for precise visual planning before moving into animation.
Assembly Cut
The assembly cut let us test timing early, syncing rough visuals with the voiceover before adding major effects, so pacing issues were caught and solved before final production.
As a designer focused on user experience, user interface, print, and motion graphics, I harness cutting-edge tools and trends to craft innovative brand solutions. Discover how I bring creativity to life.
Get In Touch
Email: hello@shakeelnazir.com